5 Things to Know About SEO and Your Website

SEO, or search engine optimization, is the ranking of websites on search engines such as Google or Bing. There’s a lot of complicated details to know about SEO, such as algorithms (yikes)! We’ve narrowed our list down to the most important we think you should know regarding your website and your content:

  1. Keywords
    Using keywords is one of the most important aspects in succeeding at SEO. Using the right keywords is important so that you rank higher in searches, so you must do research. If you are a photographer, obviously “photography” is a great keyword. However, try and find unique keywords associated with photography that people are searching for to set yourself apart. Online web tools that are great for helping you generate ideas are Ubersuggest and Keyword shitter. Keywords Everywhere is a free Chrome extension which shows how many searches each word gets a month and what the cost per click, C.P.C., for paid GoogleAdwords advertising, is.

What’s a Keyword? A word is used to classify or organize digital content, or to facilitate an online search.

  1. Authority
    Authority is just that—a website, article or person where someone goes to find the trustworthy answer to their question and has generated volumes of content related to the topic or has received positive reviews from customers and fans. Say you’re searching for what kind of vitamins to buy. You’re going to trust a company like GNC or Vitamin World that does well on Google versus some random website that ranks low on Google. You want to be the GNC of your topic or your product. If you can manage that, Google will notice and rank you higher in SEO.
  1. Google Analytics
    Without Google Analytics, you can’t easily gather information about your audience or your buyer persona. Google Analytics gives you details about your audience, which content is getting the most engagement and the channels through which people find you. It gives you a deeper understanding of your customer’s experience. When starting your website, make sure to install Google Analytics for all your statistical website visitor info! For help or more information about Google Analytics, visit The Complete Digital Marketing Course’s Google Analytics Audit Checklist.womans hand with laptop and smartphone
  1. Headlines
    Headlines are the first thing everyone sees. They’re your first chance at a click. A good headline will either attract or deter readers, so make sure you use powerful words like “benefit,” “advantage” or “avoid.” Numbers are also eye catchers, so be sure to use lists (like this one!). You also want to make sure you’re being specific. Tell readers exactly what you’ve written about because you’re setting expectations up front. Headlines should not exceed 60 characters because they will be truncated in a Google search. A great tool for this is CoSchedule’s Headline Analyzer. This tool will grade your headline, make suggestions and show you a preview of your headline in a Google search.
  1. SEO Plugin for WordPress
    There are plug ins that you can install inside WordPress that will guide you through each post you make to ensure that you’re doing the best you can when it comes to SEO. The Yoast plugin is the most comprehensive one you can install. It will help you write meta descriptions, use meta keywords, allows you to create a focus keyword and analyzes the readability of your post. The best part? It’s free!

WordPress is a skeleton for your website or blog. You can pick the way your website or blog looks or is formatted by choosing a theme. You can even use your own website address, URL.

We recognize this isn’t everything to help your website attract your ideal client or buyer persona. These five things in our list are significant SEO influencers. You’ll want to make sure if you’re creating a website you have them in your plans. Just having a website doesn’t do anything to influence traffic to it. It’s having all these SEO influencers in our list acting in concert.

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