Are Your Social Media Listening Skills up to Par?

The world of social media is a vast and ever-changing place.  Knowing that people are out there talking about your business is a puzzling mix of exhilarating and terrifying.  But did you know that you can find out what’s being said about you?  AND you can monitor words related to your industry, or you, or your product/services so you can participate in conversations and make more people aware of you and your awesomeness?  Let me show you how!

Basset Hound with ears up in front of a brick wall

What is Social Media Listening & Why Should You Care?

Before you can get too much further, it’s important you understand what social listening is and why it’s important for you to do.

Social Listening (or Social Monitoring as some people call it) is all about searching the web and social media channels to find out what people are saying about you, your company, and even your competitors.

By staying tuned into this chatter you can use the information you find to help make informed business decisions. For example – if you hear a lot of complaints, you can correct them.  If you hear compliments, you can promote those areas of your business that you know people are finding favorable.

You can even monitor industry terms and common concerns and reach out to prospects with helpful advice and potentially generate new business by being helpful.

HootSuite (my favorite tool!)

I love HootSuite!  The reason that it’s my absolute favorite tool for social media listening is that it lets you search words, phrases, hashtags, and profiles.

You can access all the heavy hitters in the online world, including Twitter, Facebook, LinkedIn, Google+, WordPress, and a few others from one convenient all-in-one dashboard.

You can take it a step further and create an interaction summary report for your posts and profiles too.  This gives you a view of how your content is performing and how people are interacting with it.

Find out more at:

Google Alerts

Google Alerts is a fantastic way to have Google monitor the whole of the web for certain phrases or words that you want to watch.  This includes content from social media channels that have allowed their content to be indexed by Google – such as parts of Twitter, Facebook, and LinkedIn

You can also use Google Search Operators to narrow your search terms even more.  Check those out here:

This lets you do things like typing in office space to a Google Search and returning only results from our site.

I’ve used this technique to find articles that were written by other people about our business that wouldn’t have know about otherwise!  At the very very least, you need to set up an alert to monitor your name, your company name, and the names of any key stakeholders in your company.

Stay Tuned for More!

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